From Personal Struggles to Purpose : The Story Behind Twine
Mar 17th 2026
Every brand has a beginning—but ours started with something simple: wanting to feel better.
Before Twine was a business, it was personal.
Angie and her friend Missy were both searching for relief in their everyday lives. Like so many others, they were dealing with things like restless nights, physical discomfort, and the kind of daily stress that slowly adds up over time. That’s when they discovered CBD.
And it worked.
They found support in better sleep, relief from discomfort, and a greater sense of calm in their routines. But there was a problem—they couldn’t find a source they truly trusted.
Products felt inconsistent. Labels were confusing. And most importantly, there wasn’t enough confidence in what they were putting into their bodies. They wanted something that was clean, safe, and completely non-psychoactive—something they could feel good about using every single day.
So instead of continuing the search… they decided to create it.
That’s when Angie and Missy teamed up with their husbands, Fred and Brian, with one shared goal:
Build a wellness brand people could trust.
And just like that, Twine was born.
From a Basement to a Brand
Twine didn’t start in a big warehouse or with a massive team.
It started in a basement in Georgia.
Boxes were packed by hand. Orders were filled late into the night. Daily trips to the UPS store became part of the routine. Friends showed up to help. Kids joined in, packing boxes and being part of something bigger than they even realized at the time.
It was messy, exciting, exhausting—and incredibly meaningful.
Because every order wasn’t just a package.
It was someone else out there looking to feel better, just like they once were.
Built with Intention
From the very beginning, quality wasn’t optional—it was everything.
Twine products are made in the USA, with a strong focus on consistency, transparency, and ingredients people can feel confident using. The goal was never to follow trends—it was to create products that actually fit into real life and real routines.
The first product? Oils.
Simple, effective, and designed for everyday use.
Soon after came the Comfort Cream—created for those looking for targeted support and a way to feel better in their bodies.
And then came what would quickly become a customer favorite:
The Relief Roller.
Designed for life on the go, it gave people a way to target tension anytime, anywhere—whether at home, at work, or even out on the golf course.
Each product built on the same foundation:
Make it simple. Make it effective. Make it something people can trust.
Growing the Right Way
As Twine grew, so did the team—but not in a typical way.
Family became part of the business. Close relationships turned into team members. What started as a small group with an idea turned into something much bigger—but it never lost that same close-knit feeling.
Even today, that foundation still matters.
Because Twine was never just about selling products.
It’s about helping people feel better, be better, and create routines that support their everyday lives.
More Than a Brand
Looking back, it’s easy to see how far things have come—from packing boxes in a basement to now being found in stores and in the daily routines of people across the country. What started as a small idea has grown into a brand trusted by so many who are simply looking to feel better in their everyday lives.
But the heart behind it hasn’t changed.
It’s still about trust.
It’s still about quality.
And it’s still about creating products people can rely on.
Because at the end of the day, Twine exists for one reason:
To help people look and feel better—naturally and confidently.
